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Germantown Avenue campaign

This identity was created as part of an awareness campaign to promote local businesses along the Avenue during a year-long construction project. With road closures making getting to the businesses very challenging, local consumers were reminded that area businesses needed their patronage now, more than ever.

The banners were hung all along the Avenue in the Mt. Airy business district.

Re-usable tote bags were hand delivered to 25,000 homes in Mt. Airy, Chestnut Hill and surrounding neighborhoods. The tote contained a flyer reminding neighbors to shop local for the holidays.