Malmark ad campaign
Malmark is the premier crafter of handbells in the USA. This campaign speaks to their exquisite craftsmanship, heritage and unique product offerings.
Unworthy bodycopy: 40 percent of Malmark handbells don’t make the cut. You might think that after 40 plus years of handcrafting bells that number would be lower, but we’re just that picky. It’s that level of precision and passion that has made Malmark the world’s most respected name in bell craftsmanship. In fact, we’re so confident in our bells, that each one comes with a Lifetime Guarantee. So with our meticulousness comes your peace of mind that with each performance you will get that signature Malmark tonal quality year after year.
Rebel bodycopy: Mozart, Beethoven, Elvis. Classics now, but in their time, they defied convention. And as the world’s original manufacturer of aluminum handbells, we’d like to think we know a thing or two about being the first of a kind. At barely two-thirds the weight of traditional bronze, these beauties produce a fundamental tone so strong we can expand the range of bass bells, allowing us to provide the largest range of handbells in the world. And with all the trademark quality and tonal purity you’ve come to expect of the Malmark name.
Square body copy: We don’t like to make a habit of quoting 80’s pop stars, but we have to admit, Huey Lewis knew what he was talking about when he sang “It’s Hip to be Square”. When it comes to Choirchime® instruments not only is it hip, it’s downright superior. You see, in addition to the added comfort, 90° angles create the purest tone, avoiding undesirable untuned overtones. Combine that with offering the largest handchime range in the world, at the most competitive price point, and we’d say that’s “Some Kind of Wonderful”.